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The Economics of Marketing

Editor

Listed:
  • Martin Carter
  • Mark Casson
  • Vivek Suneja

Abstract

The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.

Suggested Citation

  • Martin Carter & Mark Casson & Vivek Suneja (ed.), 1998. "The Economics of Marketing," Books, Edward Elgar Publishing, number 1537.
  • Handle: RePEc:elg:eebook:1537
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    File URL: http://www.e-elgar.com/shop/isbn/9781858987958
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    More about this item

    Keywords

    Business and Management; Economics and Finance;

    JEL classification:

    • M4 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting

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