Fabriquer ensemble la stratégie : D’une démarche de Prospective Stratégique à une plateforme « d’Open Strategizing » chez BASF Agro de 1995 à 2012
- David, Albert
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KeywordsForesight; Fabrique de la stratégie; Conception; Innovations managériales; Plateforme; Écosystème d’affaires; Prospective; Strategizing; Design; Management innovations; Platform; Business ecosystem;
- O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
- L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
- L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco
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