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Emerging Technologies In Public Health Campaigns: Artificial Intelligence And Big Data

Author

Listed:
  • Oluwatoyin Ayo-Farai

    (Jiann-Ping Hsu College of Public Health, Georgia Southern University)

  • Yvonne Oshevwe Okoro

    (Texas Tech University, USA)

  • Chinedu Paschal Maduka

    (Institute of Human Virology, Nigeria)

  • Chiamaka Chinaemelum Okongwu

    (Department Of Community Health and Primary Health Care, University of Lagos)

  • Olamide Tolulope Sodamade

    (Africa Voices HQ, Nigeria)

Abstract

This research explores the integration of Artificial Intelligence (AI) and Big Data into public health campaigns, envisioning a future where precision, personalization, and proactive interventions redefine healthcare. Analyzing the transformative potential and challenges, the study examines AI’s role in disease surveillance, diagnostics, and predictive modeling, alongside Big Data’s contributions to personalized interventions and comprehensive health understanding. Ethical considerations, the digital divide, and regulatory frameworks are central challenges, necessitating a delicate balance between innovation and responsibility. The conclusion foresees a healthcare landscape where AI and Big Data enhance the effectiveness of public health campaigns, promising a future characterized by equitable, data-driven, and resilient approaches to address emerging health challenges.

Suggested Citation

  • Oluwatoyin Ayo-Farai & Yvonne Oshevwe Okoro & Chinedu Paschal Maduka & Chiamaka Chinaemelum Okongwu & Olamide Tolulope Sodamade, 2024. "Emerging Technologies In Public Health Campaigns: Artificial Intelligence And Big Data," Acta Informatica Malaysia (AIM), Zibeline International Publishing, vol. 8(1), pages 05-10, January.
    • Handle: RePEc:zib:zbnaim:v:8:y:2024:i:1:p:05-10
    DOI: 10.26480/aim.01.2024.05.10
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    References listed on IDEAS

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    1. Cornelia Betsch & Robert Böhm & Collins O. Airhihenbuwa & Robb Butler & Gretchen B. Chapman & Niels Haase & Benedikt Herrmann & Tasuku Igarashi & Shinobu Kitayama & Lars Korn & Ülla-Karin Nurm & Ber, 2016. "Improving Medical Decision Making and Health Promotion through Culture-Sensitive Health Communication," Medical Decision Making, , vol. 36(7), pages 811-833, October.
    2. Adegoke Adebukola & Achen Navya & Foreman Jordan & Nwaobi Jenifer & Richard D. Begley, 2022. "Cyber Security as a Threat to Health Care," Journal of Technology and Systems, CARI Journals Limited, vol. 4(1), pages 32-64.
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