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Impact Of The Electronic Money Revolution: Analysis Of Changes In Consumer Financial Behavior In Digital Shopping Trends

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  • Girang Permata Gusti

    (Tanjungpura University, Pontianak, Indonesia)

Abstract

This research aims to investigate the impact of the electronic money revolution on consumer financial behavior in the digital shopping trend. The research method used is descriptive quantitative using secondary data from Bank Indonesia for the 2018-2023 period regarding electronic money. The findings of this research show that the value of shopping transactions using electronic money continues to increase from year to year, reflecting a shift in consumer behavior towards digital payments. The contribution of this research is to provide a better understanding of how the adoption of electronic money has changed the way consumers make payments, and spending patterns, as well as perceptions and attitudes towards the security of online transactions.

Suggested Citation

  • Girang Permata Gusti, 2023. "Impact Of The Electronic Money Revolution: Analysis Of Changes In Consumer Financial Behavior In Digital Shopping Trends," Malaysian E Commerce Journal (MECJ), Zibeline International Publishing, vol. 8(1), pages 08-11, January.
    • Handle: RePEc:zib:zbmecj:v:8:y:2023:i:1:p:08-11
    DOI: 10.26480/mecj.01.2023.08.11
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