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Das Dilemma der Fitnessabo-Subventionen: Wieso zahlt meine Versicherung (nicht) für mein Fitnessstudio?

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  • Zogaj, Adnan
  • Zimmermann, Florian
  • Mähner, Philipp

Abstract

Immer mehr Schweizer Krankenversicherer unterstützen präventive Gesundheitsmassnahmen (z.B. Fitnessstudio-Abonnements) finanziell durch Zusatzversicherungen. Dieser Beitrag beleuchtet, ob solche finanziellen Anreize eine gesündere Lebensweise fördern und damit die Gesundheitskosten senken können. Zudem wird die damit einhergehende ökonomische Anreizproblematik der Krankenversicherer adressiert.

Suggested Citation

  • Zogaj, Adnan & Zimmermann, Florian & Mähner, Philipp, 2024. "Das Dilemma der Fitnessabo-Subventionen: Wieso zahlt meine Versicherung (nicht) für mein Fitnessstudio?," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 41(6), pages 14-21.
    • Handle: RePEc:zbw:hsgmrs:330507
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