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Aufbau touristischer Datenökosysteme: Erfolgreiche Koordination von heterogenen Anspruchsgruppen

Author

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  • Gotsch, Mauro Luis
  • Pescia, Lena
  • Knaus, Dominik Lukas

Abstract

Im Destinationsmanagement bietet der Austausch von Daten zwischen öffentlichen und privaten Leistungsträgern einen potenziellen Wettbewerbsvorteil. Leider gestaltet sich eine solche Zusammenarbeit aufgrund der Heterogenität der Anspruchsgruppen oft schwierig. Dieser Artikel zeigt auf, wie Datenökosystemprojekte anhand eines standardisierten Prozesses geplant und koordiniert werden können.

Suggested Citation

  • Gotsch, Mauro Luis & Pescia, Lena & Knaus, Dominik Lukas, 2024. "Aufbau touristischer Datenökosysteme: Erfolgreiche Koordination von heterogenen Anspruchsgruppen," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 41(5), pages 68-79.
    • Handle: RePEc:zbw:hsgmrs:328066
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