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Von Support zu Success: Kundenbeziehungen neu gedacht. Ein Interview mit Guntram Friede, VP Marketing D/A/CH, Celonis

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  • Friede, Guntram
  • Grellmann, Laura-Eve

Abstract

Damit eine hohe Kundenzufriedenheit und -loyalität erreicht werden kann, müssen Firmen den traditionellen Customer Support weiterdenken. Doch wie können Unternehmen ein gewinnbringendes Success Management realisieren und welche konkreten Anwendungsbeispiele gibt es? Guntram Friede, VP Marketing D/A/CH von Celonis, nimmt dazu nachfolgend Stellung.

Suggested Citation

  • Friede, Guntram & Grellmann, Laura-Eve, 2024. "Von Support zu Success: Kundenbeziehungen neu gedacht. Ein Interview mit Guntram Friede, VP Marketing D/A/CH, Celonis," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 41(3), pages 6-10.
    • Handle: RePEc:zbw:hsgmrs:316668
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