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Nachhaltigkeit vermitteln und verkaufen - Schritte zu einer grünen Customer Journey

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  • Kords, Udo

Abstract

Die Customer Journey muss sich in vielen Bereichen verändern, wenn sie als zentrales Instrument der Kundenkommunikation einen Beitrag im Rahmen der Nachhaltigkeits-Transformation von Unternehmen leisten soll. Kundinnen und Kunden müssen aktiv in den ökologischen Umbau von Unternehmen einbezogen werden, wenn dieser Veränderungsprozess gelingen soll.

Suggested Citation

  • Kords, Udo, 2022. "Nachhaltigkeit vermitteln und verkaufen - Schritte zu einer grünen Customer Journey," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 39(4), pages 44-52.
    • Handle: RePEc:zbw:hsgmrs:276198
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