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The Art of War & Sales: Is Sales the Next Frontier for the Bots?

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  • van Deth, Samuel

Abstract

Aspiring sales representatives sometimes get the advice to study Sun Tzu's book The Art of War. The connection with sales is easy to make. Strategy, battles, attack, defend, intelligence. The sales arsenal uses similar terminology. Sales is about winning over the other side, just like in war. It is not strange sales is still perceived in a bad daylight, in part fueled by popular culture in sales movies like Glengarry Glen Ross, Jerry Maguire and Boiler Room.

Suggested Citation

  • van Deth, Samuel, 2020. "The Art of War & Sales: Is Sales the Next Frontier for the Bots?," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(5), pages 58-61.
    • Handle: RePEc:zbw:hsgmrs:276110
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