IDEAS home Printed from https://ideas.repec.org/a/zbw/hsgmrs/276101.html
   My bibliography  Save this article

Sustainability Apps – The Key to Promoting Sustainable Shopping?

Author

Listed:
  • Jäger, Anna-Katharina
  • Weber, Anja
  • Kirchgeorg, Manfred

Abstract

Consumers increasingly express the desire to buy more sustainable goods, but they can hardly assess which products are actually "green". Mobile apps could assist shoppers at the point of sale to select the most environmentally sustainable products, for instance by comparing products or providing additional information. Our user-centric qualitative research provides first insights on how such an app should be designed to overcome purchase barriers. Furthermore, we test the influence of the developed sustainability app on consumers' purchase intention and decision certainty in an experimental study.

Suggested Citation

  • Jäger, Anna-Katharina & Weber, Anja & Kirchgeorg, Manfred, 2020. "Sustainability Apps – The Key to Promoting Sustainable Shopping?," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(4), pages 64-71.
    • Handle: RePEc:zbw:hsgmrs:276101
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/276101/1/MRSG_2020_4_64-71.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:hsgmrs:276101. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://imc.unisg.ch/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.