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Machine Economicus – Business Forecast 4.0 - Methods to Predict Short-, Medium- and Long-term Futures

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  • Ivancic, Ronald
  • Ott, Stefan

Abstract

An ever-increasing amount of information, digitization and interconnectedness makes predictions of the future easier. Conversely, systems have never been as complex, uncertain, ambiguous and ambivalent as they are today, resulting in the interference of prognoses. Therefore, different approaches to projections of futures (forecasting, foresight, future creation) have to be combined to anticipate probable developments, assess weak signals and prepare a company effectively for the unforeseeable. The combination ensures the viability of a company in the short-, medium- and long-term perspective.

Suggested Citation

  • Ivancic, Ronald & Ott, Stefan, 2020. "Machine Economicus – Business Forecast 4.0 - Methods to Predict Short-, Medium- and Long-term Futures," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(3), pages 20-31.
    • Handle: RePEc:zbw:hsgmrs:276086
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