IDEAS home Printed from https://ideas.repec.org/a/zbw/hsgmrs/276078.html
   My bibliography  Save this article

Konfiguratoren und Plattformen im B-to-B-Online-Vertrieb

Author

Listed:
  • Schlipf, Matthias
  • Solloch, Juri

Abstract

Produktkonfiguratoren und Online-Plattformen/-Marktplätze sind vielversprechende verkaufsunterstützende und -fördernde Technologien für den Vertrieb im B-to-B – sind jedoch nicht für alle Produkttypen geeignet und stellen die anbietenden Unternehmen vor diverse Herausforderungen. Basierend auf einer breiten Websearch-Analyse und Experteninterviews, wurden Potenziale und Grenzen der beiden Technologien identifiziert sowie eine Portfolio-Matrix abgeleitet, welche B-to-B-Anbietern vor dem Hintergrund von Wettbewerbsposition und Produktkomplexität hilft, das passende Online-Vertriebswerkzeug zu wählen.

Suggested Citation

  • Schlipf, Matthias & Solloch, Juri, 2020. "Konfiguratoren und Plattformen im B-to-B-Online-Vertrieb," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(2), pages 28-37.
    • Handle: RePEc:zbw:hsgmrs:276078
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/276078/1/MRSG_2020_2_28-37.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:hsgmrs:276078. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://imc.unisg.ch/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.