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Customer-Education – Möglichkeiten und Grenzen im Marketing- Management

Author

Listed:
  • Schönitz, Marie-Sophie
  • Stolz-Römmermann, Jana
  • Siems, Florian

Abstract

Customer-Education erfährt in den letzten Jahren zunehmendes Interesse im Marketing. Der vorliegende Beitrag zeigt an ausgewählten Beispielen auf, welche nutzbringenden Einsatzmöglichkeiten sich mithilfe von Customer-Education für Unternehmen ergeben, aber auch, welche Grenzen diesbezüglich zu beachten sind. In diesem Zusammenhang werden, unter Einbeziehung erziehungswissen-schaftlicher Erkenntnisse, auch weiterführende Ansätze des Konzeptes diskutiert.

Suggested Citation

  • Schönitz, Marie-Sophie & Stolz-Römmermann, Jana & Siems, Florian, 2020. "Customer-Education – Möglichkeiten und Grenzen im Marketing- Management," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(2), pages 18-27.
    • Handle: RePEc:zbw:hsgmrs:276077
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