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Was Kundenorientierung wirklich bedeutet

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  • Kords, Udo

Abstract

Die wenigsten Unternehmen verfolgen eine klare Strategie der Kundenorientierung. Sie definieren nicht, was darunter verstanden wird, welche Ziele verfolgt werden und welche Rahmenbedingungen erforderlich sind, um wirklich kundenorientiert zu arbeiten. Dieser Artikel zeigt, dass Kundenorientierung nicht mit der Arbeit am Kunden beginnt, sondern mit der tiefgreifenden Veränderung der eigenen Organisation und Gestaltung interner Zusammenarbeit.

Suggested Citation

  • Kords, Udo, 2020. "Was Kundenorientierung wirklich bedeutet," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(2), pages 10-17.
    • Handle: RePEc:zbw:hsgmrs:276076
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    References listed on IDEAS

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    1. Dominik Fürtbauer & Marc Heemskerk & Dieter Menyhart & Roberto Wendt & Claus Zerenko, 2017. "Chefsache Vertriebseffizienz," Springer Books, Springer, number 978-3-658-12446-5, September.
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