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Capturing Value in the Internet of Things

Author

Listed:
  • Wortmann, Felix
  • Herhausen, Dennis
  • Bilgeri, Dominik
  • Weinberger, Markus
  • Fleisch, Elgar

Abstract

The Internet of Things (IoT) promises to deliver enormous business value. More specifically, IoT solutions disrupt existing business models by opening up novel service opportunities. In order to help companies understand the opportunities and challenges of this development, we shed light on different IoT revenue models. Based on an inductive case study approach, we identify nine direct and indirect revenue patterns. The different types of revenue patterns all use IoT-enabled services to create value for customers; the extent and the monetization of services, however, vary.

Suggested Citation

  • Wortmann, Felix & Herhausen, Dennis & Bilgeri, Dominik & Weinberger, Markus & Fleisch, Elgar, 2020. "Capturing Value in the Internet of Things," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(1), pages 48-55.
    • Handle: RePEc:zbw:hsgmrs:276072
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