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Russian Response to the Increasing Demand for Mobility

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  • Hocke, Frank
  • Guseva, Maria

Abstract

Moscow is one of the top-listed global cosmopolitan capitals with a growing economy and a population of 13 million within the city and 17 million in the suburb areas. The growing requirements for effective transportation solutions in the digital era create a new demand for personified user-friendly services. The present article gives an overview of the history of mobility in Moscow, the existing concepts, and the challenges of a highly diverse customer base in the biggest city of Russia. The article also includes various scenarios for mobility in Moscow and possible best practices for other cities.

Suggested Citation

  • Hocke, Frank & Guseva, Maria, 2019. "Russian Response to the Increasing Demand for Mobility," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 36(3), pages 22-28.
    • Handle: RePEc:zbw:hsgmrs:276037
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