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The Role of Communication in Effective Business Management

Author

Listed:
  • Baran, Dariusz
  • Górka, Ernest
  • Ćwiąkała, Michał
  • Wojak, Gabriela
  • Grzelak, Mateusz
  • Olszyńska, Katarzyna
  • Mrzygłód, Piotr
  • Frasunkiewicz, Maciej
  • Ręczajski, Piotr
  • Ślusarczyk, Maciej
  • Piwnik, Jan

Abstract

Purpose: This study aims to investigate the role of communication in effective business management by comparing internal communication systems in two companies, focusing on managerial practices, employee perceptions, and communication tools. Design/methodology/approach: A quantitative survey of 220 employees assessing 15 aspects of internal communication. Statistical methods identified key differences and patterns. Findings: Company X outperforms Company Y in all communication areas, showing higher clarity, better feedback culture, and stronger use of technology. Research limitations/implications: The study is limited to two companies in one sector and country. Results are based on self-reported data. Practical implications: Investing in feedback systems, digital tools, and participatory models improve communication effectiveness. Social implications: Strong internal communication supports trust, inclusion, and job satisfaction. Originality/value: The study offers rare, data-driven comparison of communication practices in similar companies within one industry.

Suggested Citation

  • Baran, Dariusz & Górka, Ernest & Ćwiąkała, Michał & Wojak, Gabriela & Grzelak, Mateusz & Olszyńska, Katarzyna & Mrzygłód, Piotr & Frasunkiewicz, Maciej & Ręczajski, Piotr & Ślusarczyk, Maciej & Piwnik, 2025. "The Role of Communication in Effective Business Management," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue 228, pages 9-32.
    • Handle: RePEc:zbw:espost:338646
    DOI: 10.29119/1641-3466.2025.228.1
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