Career or Gig, How New Work Preferences are Dismantling Traditional Employment?

The swift growth of the digital era, which radically disrupted the old work environment, led to the rise of the gig economy and a change in viewpoint in the tandem between employers and employees. This study aims to investigate the impact of gig economy inclinations on traditional employment patterns and to develop a framework. Research Method: The conceptual framework was developed based on a review of the literature. Results and Discussion: Traditional employment patterns are being impacted by the gig economy, which is mediated by workforce dynamics and economic ramifications and controlled by legislative responses and demographic variables. Conclusion: By providing flexible but unstable employment options, the gig economy undermines traditional employment and calls for specific regulations to protect worker security and facilitate labour market reforms. Future studies should use empirical evaluations of the efficacy of policies in various demographic and geographic situations, as well as longitudinal studies to monitor the transitions of gig workers.