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Business in Tourism: SMEs Versus MNCs


  • Nevenka Cavlek

    (Graduate School of Economics and Business, Zagreb University, Croatia)


The tourism business worldwide is dominated by small businesses (SMEs). However, the liberalisation and globalisation of the world economy have led to a growing integration of markets not only for goods and capital, but for services too. This has had an inevitable influence on the development of the tourism industry. The extensive internationalisation of tourism demand has forced companies involved in tourism to create large corporations (MNCs), international strategic alliances and other forms of co-operation. The aim of this paper is to determine and analyse the business environment within which tourism companies operate.

Suggested Citation

  • Nevenka Cavlek, 2002. "Business in Tourism: SMEs Versus MNCs," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 5(2), pages 39-48, November.
  • Handle: RePEc:zag:zirebs:v:5:y:2002:i:2:p:39-48

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    1. repec:eee:touman:v:32:y:2011:i:5:p:1141-1149 is not listed on IDEAS

    More about this item


    tourism; SMEs; MNCs; development strategies;

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics


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