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Adding Value with Information Technology Investments: Survey Research on Croatian Business Perspectives


  • Ksenija Dumicic

    (Graduate School of Economics and Business, Zagreb University, Croatia)

  • Mario Spremic

    (Graduate School of Economics and Business, Zagreb University, Croatia)

  • Mirjana Pejic Bach

    (Graduate School of Economics and Business, Zagreb University, Croatia)


The aim of the paper is to investigate various influences of investments in IT on business. Several issues are analysed: (1) information technology investments in traditional and new economy, (2) framework for thinking about linkages between business and information technology, (3) hidden value of information technology investments, and (4) model for positioning information systems in organisation hierarchy in order to achieve the goal of value-added IT-smart organisations. Using random stratified sample of Croatian firms, the survey research on investments in information technology was conducted. The results suggest that firms plan to spend the biggest amount for Internet and intranet, and the smallest amount for office software and education of employees. Also, financial situation of the firm has the greatest impact to the level of investments in IT, while industry type, orientation to the foreign markets, type of the ownership and origin of the firm’s capital do not have much impact.

Suggested Citation

  • Ksenija Dumicic & Mario Spremic & Mirjana Pejic Bach, 2002. "Adding Value with Information Technology Investments: Survey Research on Croatian Business Perspectives," Zagreb International Review of Economics and Business, Faculty of Economics and Business, University of Zagreb, vol. 5(1), pages 79-100, May.
  • Handle: RePEc:zag:zirebs:v:5:y:2002:i:1:p:79-100

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    More about this item


    Information technology investments; information technology strategy; new economy; added-value; Croatian organisations; random stratified sample; survey research;

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics


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