IDEAS home Printed from https://ideas.repec.org/a/zag/busexc/v13y2019i1p57-76.html

The Impact Of Social And Cultural Factors On Success Of Trade Internationalization

Author

Listed:
  • Sreten Ćuzović

    (Sveučilište u Nišu, Ekonomski fakultet, Niš, Srbija)

  • Svetlana Sokolov Mladenović

    (Sveučilište u Nišu, Ekonomski fakultet, Niš, Srbija)

  • Đorđe Ćuzović

    (Visoka poslovna škola strukovnih studija, Novi Sad, Srbija)

Abstract

Trading companies that expand their operations beyond national borders need to know the determinants affecting the success of an internationalization strategy. Research over the past twenty years has treated these determinants as a set of economic, political, social, and cultural factors that influence the choice of the next market. Results in this field also distinguish push factors related to the national market and pull factors related to the foreign market. The aim of this paper is to examine socio-cultural factors of trade internationalization, both in terms of their impact on trade internationalization and the impact of internationalization on them. The basic hypothesis is that socio-cultural factors affect various activities of international trade chains. To test the hypothesis, empirical research on socio-cultural factors of trade internationalization was conducted on the Serbian market.

Suggested Citation

  • Sreten Ćuzović & Svetlana Sokolov Mladenović & Đorđe Ćuzović, 2019. "The Impact Of Social And Cultural Factors On Success Of Trade Internationalization," Poslovna izvrsnost-Business Excellence, University of Zagreb Faculty of Economics & Business, vol. 13(1), pages 57-76.
    • Handle: RePEc:zag:busexc:v:13:y:2019:i:1:p:57-76
    as

    Download full text from publisher

    File URL: https://hrcak.srce.hr/file/323004
    Download Restriction: None
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zag:busexc:v:13:y:2019:i:1:p:57-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dario Dunković (email available below). General contact details of provider: https://edirc.repec.org/data/fefzghr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.