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The Impact Of Social And Cultural Factors On Success Of Trade Internationalization

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  • Sreten Ćuzović

    (Sveučilište u Nišu, Ekonomski fakultet, Niš, Srbija)

  • Svetlana Sokolov Mladenović

    (Sveučilište u Nišu, Ekonomski fakultet, Niš, Srbija)

  • Đorđe Ćuzović

    (Visoka poslovna škola strukovnih studija, Novi Sad, Srbija)

Abstract

Trading companies that expand their operations beyond national borders need to know the determinants affecting the success of an internationalization strategy. Research over the past twenty years has treated these determinants as a set of economic, political, social, and cultural factors that influence the choice of the next market. Results in this field also distinguish push factors related to the national market and pull factors related to the foreign market. The aim of this paper is to examine socio-cultural factors of trade internationalization, both in terms of their impact on trade internationalization and the impact of internationalization on them. The basic hypothesis is that socio-cultural factors affect various activities of international trade chains. To test the hypothesis, empirical research on socio-cultural factors of trade internationalization was conducted on the Serbian market.

Suggested Citation

  • Sreten Ćuzović & Svetlana Sokolov Mladenović & Đorđe Ćuzović, 2019. "The Impact Of Social And Cultural Factors On Success Of Trade Internationalization," Poslovna izvrsnost-Business Excellence, University of Zagreb Faculty of Economics & Business, vol. 13(1), pages 57-76.
    • Handle: RePEc:zag:busexc:v:13:y:2019:i:1:p:57-76
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    References listed on IDEAS

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    1. Elke Angelika Pioch & Ulrike Gerhard, 2014. "Organizational culture as differentiator in international retailing," The Service Industries Journal, Taylor & Francis Journals, vol. 34(8), pages 729-749, May.
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