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Marketing, Liberalist Spirit and Nature


  • Alexandru JIVAN

    (West University of Timişoara, Faculty of Economics and Business Administration, Romania)


The paper aims finding some fundamental explanations for the decaying of the competition and planetary environment, in the conditions of the mature actual market economy – based on the principles of the knowledge-based economy. The approach starts from the manner of reward, on the market, for the human activities, with respect to famous cases. The nature of the values rewarded by the strict market mechanisms is underlined. The opening is made, in this matter, to the requirement of widening the horizon and the criterial system of the economy, by interdisciplinarity – in the purpose of raising the analysis above the strict economic angle (in the narrow sense) from the period of industrialization, to levels that are consistent with the knowledge society: in the purpose of achieving a knowledge based economy. Showing some relevant facts from the economic actuality is the opportunity to question of the strictly economic criteria (on the short and medium run), rather than long and very long run sustainability, social cohesion, environment and other major goals. Essential effects of the unrestricted market mechanisms are exemplified; they need reconsidering the essences of liberalism. Analysis uses the French physiocrat origins of the liberalism and reveals the embezzlements made by the Anglo-Saxon thought, starting with classical economics. Such changes (mistakes) are approached like being capital for the whole evolution of economic thought and of the life that is today more and more focussed on “the economic moral”. This analysis is made by using the contribution of the biggest Romanian economists: Mihail Manoilescu and Nicholas Georgescu-Roegen, who are put one near the other in an original way (searching for their communion of ideas). From this angle – and using the relevant plusses of effectiveness in the economies of the most evolved countries in the law state matter – the role of social organization (regulations) on different levels is a corollary for assuring the functionality of the economy. Paper deliberately does not avoid the ethical aspects (like the restrictive economics does), but is declaring them like components of the human life that cannot be ignored, being organically adequate to the liberal spirit.The conclusions go to the meanings of productivity and of the economic activity in general, revealing the idea of the servicity indicator (that is developed in other author’s researches) and a main request: the superior principles of the humanism of the genuine liberalism should not be abandoned to the Godfearless (unscrupulous) cunning business.

Suggested Citation

  • Alexandru JIVAN, 2008. "Marketing, Liberalist Spirit and Nature," Timisoara Journal of Economics, West University of Timisoara, Romania, Faculty of Economics and Business Administration, vol. 1(4), pages 321-342.
  • Handle: RePEc:wun:journl:tje:v01:y2008:i04:a03

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    More about this item


    market economy; liberalism; regulation; Anglo-Saxon classicism; productivity; environment;

    JEL classification:

    • A1 - General Economics and Teaching - - General Economics
    • B1 - Schools of Economic Thought and Methodology - - History of Economic Thought through 1925
    • F18 - International Economics - - Trade - - - Trade and Environment


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