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Motivational Impact Of Role Models As Moderated By "Ideal" Vs. "Ought Self-Guides" Identifications

Author

Listed:
  • MIRUNA RADU

    (Advancia – Negocia, Paris Chamber of Commerce and Industries, 39 avenue Trudaine, Paris, 75009, France)

  • CHRISTOPHE LOUÉ

    (Advancia – Negocia, Paris Chamber of Commerce and Industries, 39 avenue Trudaine, Paris, 75009, France)

Abstract

This experimental study tests the hypothesis that symbolic role models' impact on entrepreneurial self-efficacy and behavioural intention varies according to whether models appeal to the observers' "ideal self" or "ought self". We measure the effects of exposure to role models narratives appealing to the desire of either self-achievement or self-commitment as motivators to engage in an entrepreneurial project while still in the university and to start a business after graduation. 44 French undergraduate students enrolled in an entrepreneurial curriculum participated to this research during the Fall 2006.

Suggested Citation

  • Miruna Radu & Christophe Loué, 2008. "Motivational Impact Of Role Models As Moderated By "Ideal" Vs. "Ought Self-Guides" Identifications," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 441-465.
    • Handle: RePEc:wsi:jecxxx:v:16:y:2008:i:04:n:s0218495808000223
    DOI: 10.1142/S0218495808000223
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    References listed on IDEAS

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    1. McGuire, Robert A., 1998. "United States and Canada - Filibusters and Expansionists: Jeffersonian Manifest Destiny, 1800–1821. By Frank Lawrence OwsleyJr. and Gene A. Smith. Tuscaloosa: University of Alabama Press, 1997. Pp. ," The Journal of Economic History, Cambridge University Press, vol. 58(4), pages 1153-1154, December.
    2. Peter Robinson & Sandra Malach, 2007. "Multi-disciplinary Entrepreneurship Clinic: Experiential Education in Theory and Practice," Chapters, in: Alain Fayolle (ed.), Handbook of Research in Entrepreneurship Education, Volume 1, chapter 9, Edward Elgar Publishing.
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    Cited by:

    1. Gabriela Boldureanu & Alina Măriuca Ionescu & Ana-Maria Bercu & Maria Viorica Bedrule-Grigoruță & Daniel Boldureanu, 2020. "Entrepreneurship Education through Successful Entrepreneurial Models in Higher Education Institutions," Sustainability, MDPI, vol. 12(3), pages 1-33, February.
    2. Arezou Abbasianchavari & Alexandra Moritz, 2021. "The impact of role models on entrepreneurial intentions and behavior: a review of the literature," Management Review Quarterly, Springer, vol. 71(1), pages 1-40, February.
    3. Tae Jun Bae & Shanshan Qian & Chao Miao & James O. Fiet, 2014. "The Relationship between Entrepreneurship Education and Entrepreneurial Intentions: A Meta–Analytic Review," Entrepreneurship Theory and Practice, , vol. 38(2), pages 217-254, March.

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