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Venture Opportunity Evaluations: Comparisons Between Venture Capitalists And Inexperienced Pre-Nascent Entrepreneurs



    (College of Business, University of Louisville, Louisville, KY USA 40292, USA)


    (College of Business, University of Louisville, Louisville, KY USA 40292, USA)


Although we know something about how venture capitalists' (VCs) evaluate opportunities, little is known about entrepreneurs' evaluation processes before venture creation. Opportunity evaluation beliefs are antecedents to goal choice or pre-nascent activities and are different from opportunity exploitation behaviors, which are goal striving or nascent activities. Results show that inexperienced pre-nascent entrepreneurs have not institutionalized VCs criteria as common knowledge and that evaluation criteria are used differently due to differences in learning and experience. Criteria common to VCs were not all predictive for any pre-nascent individual but, as a group, all VC criteria significantly predicted evaluations of potential success.

Suggested Citation

  • Karen Bishop & Robert D. Nixon, 2006. "Venture Opportunity Evaluations: Comparisons Between Venture Capitalists And Inexperienced Pre-Nascent Entrepreneurs," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 11(01), pages 19-33.
  • Handle: RePEc:wsi:jdexxx:v:11:y:2006:i:01:n:s1084946706000246
    DOI: 10.1142/S1084946706000246

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    Cited by:

    1. Davidsson, Per & Grégoire, Denis A. & Lex, Maike, 2021. "Venture Idea Assessment (VIA): Development of a needed concept, measure, and research agenda," Journal of Business Venturing, Elsevier, vol. 36(5).
    2. Scheaf, David J. & Loignon, Andrew C. & Webb, Justin W. & Heggestad, Eric D. & Wood, Matthew S., 2020. "Measuring opportunity evaluation: Conceptual synthesis and scale development," Journal of Business Venturing, Elsevier, vol. 35(2).


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