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Advertising, Consensus, And Aging In Multilayer Sznajd Model

Author

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  • CHRISTIAN SCHULZE

    (Institute for Theoretical Physics, Cologne University, D-50923 Köln, Euroland)

Abstract

In the Sznajd consensus model on the square lattice, two people who agree in their opinions convince their neighbors of this opinion. We generalize it to many layers representing many age levels, and check if a consensus among all layers is possible. Advertising sometimes, but not always, produces a consensus on the advertised opinion.

Suggested Citation

  • Christian Schulze, 2004. "Advertising, Consensus, And Aging In Multilayer Sznajd Model," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 15(04), pages 569-573.
    • Handle: RePEc:wsi:ijmpcx:v:15:y:2004:i:04:n:s0129183104006030
    DOI: 10.1142/S0129183104006030
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    Cited by:

    1. Sznajd-Weron, Katarzyna & Sznajd, Józef & Weron, Tomasz, 2021. "A review on the Sznajd model — 20 years after," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 565(C).
    2. Li, Tingyu & Zhu, Hengmin, 2020. "Effect of the media on the opinion dynamics in online social networks," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 551(C).

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