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Digitizing Grocery Retailing: The Role of Emerging Technologies in the Value Chain

Author

Listed:
  • Julia Weyer

    (VDI/VDE Innovation + Technik GmbH, Berlin, Germany)

  • Victor Tiberius

    (Faculty of Economics and Social Sciences, University of Potsdam, Potsdam, Germany)

  • Peter Bican

    (Chair of Technology Management, Friedrich-Alexander-University Erlangen-Nuremberg, Fuerth, Germany)

  • Sascha Kraus

    (Faculty of Economics & Management, Free University of Bozen-Bolzano, Bolzano, Italy)

Abstract

Multiple emerging technologies both threaten grocers and offer them attractive opportunities to enhance their value propositions, improve processes, reduce costs, and therefore generate competitive advantages. Among the variety of technological innovations and considering the scarcity of resources, it is unclear which technologies to focus on and where to implement them in the value chain. To develop the most probable technology forecast that addresses the application of emerging technologies in the grocery value chain within the current decade, we conduct a two-stage Delphi study. Our results suggest a high relevance of almost all technologies. The panel is only skeptical about three specific projections. As a consequence, grocers are advised to build up knowledge regarding the application of these technologies in the most promising areas of their value chain.

Suggested Citation

  • Julia Weyer & Victor Tiberius & Peter Bican & Sascha Kraus, 2020. "Digitizing Grocery Retailing: The Role of Emerging Technologies in the Value Chain," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(08), pages 1-15, December.
    • Handle: RePEc:wsi:ijitmx:v:17:y:2020:i:08:n:s0219877020500583
    DOI: 10.1142/S0219877020500583
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    Citations

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    Cited by:

    1. Kumar, Satish & Sahoo, Saumyaranjan & Lim, Weng Marc & Kraus, Sascha & Bamel, Umesh, 2022. "Fuzzy-set qualitative comparative analysis (fsQCA) in business and management research: A contemporary overview," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    2. Sandipan S. Sen & Aliosha Alexandrov & Subhash Jha & William C. McDowell & Emin Babakus, 2023. "Convenient = competitive? How Brick-And-Mortar Retailers can cope with Online Competition," Review of Managerial Science, Springer, vol. 17(5), pages 1615-1643, July.

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