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Method Application in New Product Development and the Impact on Product Success

Author

Listed:
  • Marc Graner

    (Fuchshohl 67, 60431 Frankfurt am Main, Germany)

  • Magdalena Mißler-Behr

    (Brandenburg University of Technology, Faculty of Mechanical, Electrical and Industrial Engineering, Chair of Planning and Innovation Management, Building 10, Room 424g, Erich-Weinert-Straße 1, 03046 Cottbus, Germany)

Abstract

The purpose of this paper is to analyze the use of methods in new product development and their impact on product success. Based on a large sample totaling 410 development projects, we show which methods are used with the greatest frequency. For each method, we also highlight the differences in application between particularly successful and unsuccessful product development projects. Additionally, we identify methods whose adoption correlates strongly with the success of the developed product. Further, we examine which combinations of methods promise to deliver the most successful outcomes, thus showing how the success rates for new products can be improved systematically.

Suggested Citation

  • Marc Graner & Magdalena Mißler-Behr, 2015. "Method Application in New Product Development and the Impact on Product Success," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 12(04), pages 1-31.
    • Handle: RePEc:wsi:ijitmx:v:12:y:2015:i:04:n:s0219877015500194
    DOI: 10.1142/S0219877015500194
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    Cited by:

    1. Mota, Renata de Oliveira & Godinho Filho, Moacir & Osiro, Lauro & Ganga, Gilberto Miller Devós & Mendes, Glauco Henrique de Sousa, 2021. "Unveiling the relationship between drivers and capabilities for reduced time-to-market in start-ups: A multi-method approach," International Journal of Production Economics, Elsevier, vol. 233(C).

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