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Business Model Configurations In Digital Healthcare—A German Case Study About Digital Transformation

Author

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  • KARLA MARGARETE GEHDE

    (Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Münster, Leonardo Campus 1, 48149 Münster, Germany)

  • FLORIAN RAUSCH

    (Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Münster, Leonardo Campus 1, 48149 Münster, Germany)

  • JENS LEKER

    (Institute of Business Administration at the Department of Chemistry and Pharmacy, University of Münster, Leonardo Campus 1, 48149 Münster, Germany)

Abstract

Digital ventures are flooding the healthcare market in Germany and setting new standards for innovative digital health systems and tools. A key challenge in this sector from both academic and practitioner perspectives remains the intransparency of business model configurations applied by digital health. We tackle this problem by conducting a comparative case study of 237 digital health ventures. These ventures are examined on the business model level, exploring the digital technology components of each company and relating them to the identified areas of activity. The resulting dominant combinations of the two dimensions highlight four key areas of activity and two technological core elements. Within these dominant combinations we identify intriguing configurations of business model activities. The dominant Software(-as-a-Service) logic supports the criteria of interoperability on different levels. This research contributes to the growing academic literature stream of digital technology and entrepreneurship in healthcare.

Suggested Citation

  • Karla Margarete Gehde & Florian Rausch & Jens Leker, 2022. "Business Model Configurations In Digital Healthcare—A German Case Study About Digital Transformation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 26(03), pages 1-78, April.
    • Handle: RePEc:wsi:ijimxx:v:26:y:2022:i:03:n:s1363919622400187
    DOI: 10.1142/S1363919622400187
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    Cited by:

    1. Cristina Nicolau & Eliza Nichifor & Daniel Munteanu & Oana Bărbulescu, 2022. "Decoding Business Potential for Digital Sustainable Entrepreneurship: What Romanian Entrepreneurs Think and Do for the Future," Sustainability, MDPI, vol. 14(20), pages 1-21, October.

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