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Disruption And Social Media — Entrant Firms As Institutional Entrepreneurs

Author

Listed:
  • CHRISTOFER LAURELL

    (Stockholm University School of Business, SE-106 91, Stockholm, Sweden)

  • CHRISTIAN SANDSTRÖM

    (Chalmers University of Technology and The Ratio Institute, SE-412 96, Göteborg, Sweden)

Abstract

Technological change often leads to competitive turbulence in established industries. Little is known about how the introduction of social media affects incumbent and entrant firms. This paper explores the impact of social media on the fashion journalism industry. Our findings show that entrant fashion bloggers have toppled incumbent fashion journalists. Through a netnographic analysis of published blog content, we argue that entrants have become dominant by transforming the profession of fashion journalism and in doing so, they have acted as institutional entrepreneurs. We argue that entrants are less bound by established institutional practices and that their ability to redefine the dominant logic of an industry can explain why they have outperformed incumbents.

Suggested Citation

  • Christofer Laurell & Christian Sandström, 2014. "Disruption And Social Media — Entrant Firms As Institutional Entrepreneurs," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 18(03), pages 1-17.
    • Handle: RePEc:wsi:ijimxx:v:18:y:2014:i:03:n:s1363919614400064
    DOI: 10.1142/S1363919614400064
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    Citations

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    Cited by:

    1. Gustafsson, Veronika & Khan, Mohammad Saud, 2017. "Monetising blogs: Enterprising behaviour, co-creation of opportunities and social media entrepreneurship," Journal of Business Venturing Insights, Elsevier, vol. 7(C), pages 26-31.
    2. Hauke Simon & Jens Leker, 2016. "Using Startup Communication For Opportunity Recognition — An Approach To Identify Future Product Trends," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(08), pages 1-22, December.
    3. Laurell, Christofer & Sandström, Christian, 2018. "Comparing coverage of disruptive change in social and traditional media: Evidence from the sharing economy," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 339-344.

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