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Inter-Firm Product Platform Development In The Automotive Industry

Author

Listed:
  • MAGNUS LUNDBÄCK

    (Luleå University of Technology, Sweden)

  • CHRISTER KARLSSON

    (Copenhagen Business School, Denmark)

Abstract

The product platform development process becomes critical and of general interest when different brand name products are developed from inter-firm developed product platforms. The inter-firm platform adds perspectives not considered in previous research. In this article areas related to the inter-firm product platform integration process are described. The study is a longitudinal, deep, explorative study aimed at identifying managerial challenges to inter-firm platform development and how they can be dealt with. Analysis shows that the factory sequence is a critical factor when developing inter-firm platform architecture. Also, making architectural concessions without jeopardising brand uniqueness places new demands on managers involved in the development processes. Further, we found a reciprocal interdependence between technological and managerial factors that created a need for innovative organisational and managerial solutions. Finally, reciprocal interdependences add complementary theoretical knowledge on how to better control and understand areas that hamper inter-firm product development projects from attaining cost-effective solutions and economies of scale.

Suggested Citation

  • Magnus Lundbäck & Christer Karlsson, 2005. "Inter-Firm Product Platform Development In The Automotive Industry," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 9(02), pages 155-181.
    • Handle: RePEc:wsi:ijimxx:v:09:y:2005:i:02:n:s1363919605001228
    DOI: 10.1142/S1363919605001228
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    Citations

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    Cited by:

    1. Peter E. Harland & Zakir Uddin & Sven Laudien, 2020. "Product platforms as a lever of competitive advantage on a company-wide level: a resource management perspective," Review of Managerial Science, Springer, vol. 14(1), pages 137-158, February.
    2. Siri Jagstedt & Magnus Persson, 2019. "Using Platform Strategies In The Development Of Integrated Product-Service Solutions," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(04), pages 1-36, May.
    3. Zhang, Linda L., 2015. "A literature review on multitype platforming and framework for future research," International Journal of Production Economics, Elsevier, vol. 168(C), pages 1-12.
    4. Haluk Yoeruer, 2020. "The Role of Platform Architecture Characteristics in Flexible Decision-Making," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(08), pages 1-28, January.

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