IDEAS home Printed from https://ideas.repec.org/a/wsi/acrjxx/v20y2016i02ns0218927516500152.html
   My bibliography  Save this article

Micro-Innovation Strategy: The Case of WeChat

Author

Listed:
  • Xiaoming Yang

    (University of Nebraska at Omaha, USA)

  • Sunny Li Sun

    (University of Missouri–Kansas City, USA)

  • Ruby P. Lee

    (Florida State University, USA)

Abstract

Tencent was the third-largest Internet company in the world, behind Google and Amazon. Tencent’s primary product, WeChat, was the world’s four-largest mobile messaging apps. This case discusses how Tencent used micro-innovation strategy to develop and improve its product, WeChat, as well as manage its powerful competition. It also discusses Tencent’s innovative strategies such as functional additions through micro-innovation, reverse micro-innovation by subtraction, and strategic alliances for internationalization, among others.

Suggested Citation

  • Xiaoming Yang & Sunny Li Sun & Ruby P. Lee, 2016. "Micro-Innovation Strategy: The Case of WeChat," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 20(02), pages 401-427, December.
    • Handle: RePEc:wsi:acrjxx:v:20:y:2016:i:02:n:s0218927516500152
    DOI: 10.1142/S0218927516500152
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0218927516500152
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0218927516500152?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Tao Fu & Liling Zou, 2022. "A bottom-up simulation on competition of online interpersonal communication platforms," Journal of Economic Interaction and Coordination, Springer;Society for Economic Science with Heterogeneous Interacting Agents, vol. 17(4), pages 897-925, October.
    2. Enderwick, Peter & Buckley, Peter J., 2021. "The role of springboarding in economic catch-up: A theoretical perspective," Journal of International Management, Elsevier, vol. 27(3).
    3. Xiaoming Yang & Sunny Li Sun & Xiangyang Zhao, 2019. "Search and execution: examining the entrepreneurial cognitions behind the lean startup model," Small Business Economics, Springer, vol. 52(3), pages 667-679, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:acrjxx:v:20:y:2016:i:02:n:s0218927516500152. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/acrj/acrj.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.