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True sustainable development of green technology: The influencers and risked moderation of sustainable motivational behavior

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  • Shang‐Yu Chen

Abstract

To explore the essence of sustainable behaviour, a comparison was made between users' and non‐users' attitudes towards bike sharing, a green technological mode of transport. The effects of three concepts on the sustainable motivational behaviour of using a bike‐sharing service were studied: (i) the individual's own sustainable consciousness and self‐ability (the sustainable aptitude of an object and the belief in one's skills); (ii) confidence in the service's health and environmental benefits (a positive anticipation of health and environmental benefits); and (iii) other people's sustainable norms (behaviour based on other people's sustainable attitudes). A multi‐group analysis indicated significant differences in the users' and non‐users' path estimates, and a risked moderator was obvious for non‐users' sustainable consciousness. Other people's sustainable norms have a greater effect, particularly for users, and confidence is also a critical mediating factor for non‐users of the green technology for truly sustainable development.

Suggested Citation

  • Shang‐Yu Chen, 2019. "True sustainable development of green technology: The influencers and risked moderation of sustainable motivational behavior," Sustainable Development, John Wiley & Sons, Ltd., vol. 27(1), pages 69-83, January.
    • Handle: RePEc:wly:sustdv:v:27:y:2019:i:1:p:69-83
    DOI: 10.1002/sd.1863
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    Cited by:

    1. Aistė Diržytė & Aidas Perminas, 2020. "Nature-Related Cognitive Schemas and Self-Reported Psychological Flourishing," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
    2. Bahadur Ali Soomro & Ikhtiar Ali Ghumro & Naimatullah Shah, 2020. "Green entrepreneurship inclination among the younger generation: An avenue towards a green economy," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(4), pages 585-594, July.
    3. Hyeongjin Ahn & Eunil Park, 2022. "For sustainable development in the transportation sector: Determinants of acceptance of sustainable transportation using the innovation diffusion theory and technology acceptance model," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(5), pages 1169-1183, October.
    4. Aiste Dirzyte & Vytis Valatka, 2023. "Creative and Happy Individuals Concerned about Climate Change: Evidence Based on the 10th Round of the European Social Survey in 22 Countries," Sustainability, MDPI, vol. 15(22), pages 1-18, November.
    5. Daozhi Zhao & Di Wang, 2019. "The Research of Tripartite Collaborative Governance on Disorderly Parking of Shared Bicycles Based on the Theory of Planned Behavior and Motivation Theories—A Case of Beijing, China," Sustainability, MDPI, vol. 11(19), pages 1-21, September.

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