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Cultural Influences on Choosing Green Products: An Empirical Study in MALAYSIA

Author

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  • Ihwan Ghazali
  • Salwa Hanim Abdul†Rashid
  • Siti Zawiah Md Dawal
  • Hideki Aoyama
  • Alva Edy Tontowi
  • Novita Sakundarini

Abstract

Over the past few years, there have been increasing efforts to promote green products in developing nations. However, evaluating customer preferences when it comes to choosing green products is a rather complex task, which is perhaps due to the influence of cultural values on customer preferences. Hence, the objective of this study is to examine the influence of cultural value dimensions on customer preferences for green products in Malaysia. The sample consists of 615 Malaysian citizens and the data were analysed using the structural modelling approach. Based on the results, there are three cultural value dimensions that have a significant influence on customer preferences for green products in Malaysia: (1) uncertainty avoidance, (2) long†term orientation and (3) power distance. The implications of this study and recommendations for public policy and business orientation are also discussed in this paper in order to accelerate the attainment of sustainable development. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Ihwan Ghazali & Salwa Hanim Abdul†Rashid & Siti Zawiah Md Dawal & Hideki Aoyama & Alva Edy Tontowi & Novita Sakundarini, 2017. "Cultural Influences on Choosing Green Products: An Empirical Study in MALAYSIA," Sustainable Development, John Wiley & Sons, Ltd., vol. 25(6), pages 655-670, November.
    • Handle: RePEc:wly:sustdv:v:25:y:2017:i:6:p:655-670
    DOI: 10.1002/sd.1685
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    Citations

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    Cited by:

    1. Eduardo Ordonez‐Ponce, 2023. "The role of local cultural factors in the achievement of the sustainable development goals," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(2), pages 1122-1134, April.
    2. Tewari, Alok & Mathur, Smriti & Srivastava, Smriti & Gangwar, Divya, 2022. "Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    3. Lingyun Mi & Lijie Qiao & Ting Xu & Xiaoli Gan & Hang Yang & Jingjing Zhao & Yaning Qiao & Jiaxin Hou, 2020. "Promoting sustainable development: The impact of differences in cultural values on residents' pro‐environmental behaviors," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1539-1553, November.
    4. Ihwan Ghazali & Salwa Hanim Abdul-Rashid & Siti Zawiah Md Dawal & Nurul Huda & Amir Husni Mohd Shariff & Safarudin Gazali Herawan & Fu Haw Ho & Novita Sakundarini, 2021. "Guidelines for Designing Green Products Considering Customers’ Cultural Preferences," Sustainability, MDPI, vol. 13(2), pages 1-27, January.
    5. Abdul Waheed & Qingyu Zhang & Yasir Rashid & Muhammad Sohail Tahir & Muhammad Wasif Zafar, 2020. "Impact of green manufacturing on consumer ecological behavior: Stakeholder engagement through green production and innovation," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(5), pages 1395-1403, September.
    6. Hamieda Parker & Waheed Akbar Bhatti & Agnieszka Chwialkowska & Thiam Marais, 2023. "Factors influencing green purchases: An emerging market perspective," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(2), pages 865-876, April.
    7. Rusitha Wijekoon & Mohamad Fazli Sabri, 2021. "Determinants That Influence Green Product Purchase Intention and Behavior: A Literature Review and Guiding Framework," Sustainability, MDPI, vol. 13(11), pages 1-40, May.

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