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Sustainable Consumption and Value Propositions: Exploring Product–Service System Practices Among Swedish Fashion Firms

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  • Herman I. StÃ¥l
  • Johan Jansson

Abstract

Since sustainable consumption (SC) research focuses primarily on consumer purchasing behaviors, there is a gap regarding how firms attempt to shape sustainable consumption in practice. Utilizing nine case studies, this gap is addressed by exploring the use of value propositions entailing product–service systems among Swedish fashion firms. The value propositions in use by the firms suggest that sustainable consumption may be extending beyond purchase to also include aspects of use and disposal, suggesting new reciprocal responsibilities for firms and consumers. Similarities are found in what elements firms incorporate in their value propositions (i.e. more sustainable textiles, repair and take†back systems), but differences in how these are elaborated, testifying to the inter†organizational dynamics that embed practices. The paper ends with the specific caution that take†back systems may send illusionary signals regarding recycling that legitimize increased consumption and further accelerate material throughput, which would be at odds with notions of strong sustainable consumption. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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  • Herman I. StÃ¥l & Johan Jansson, 2017. "Sustainable Consumption and Value Propositions: Exploring Product–Service System Practices Among Swedish Fashion Firms," Sustainable Development, John Wiley & Sons, Ltd., vol. 25(6), pages 546-558, November.
    • Handle: RePEc:wly:sustdv:v:25:y:2017:i:6:p:546-558
    DOI: 10.1002/sd.1677
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    Cited by:

    1. Qamar Farooq & Jie Hao & Xuan Liu & Di Xiao & Yunhong Hao, 2020. "Social and environmental development: Fresh concepts and soft measures towards sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1796-1803, November.
    2. Steven Day & Janet Godsell & Donato Masi & Wanrong Zhang, 2020. "Predicting consumer adoption of branded subscription services: A prospect theory perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1310-1330, March.
    3. Tuğba Şener & Ferdi Bişkin & Nurgül Kılınç, 2019. "Sustainable dressing: Consumers' value perceptions towards slow fashion," Business Strategy and the Environment, Wiley Blackwell, vol. 28(8), pages 1548-1557, December.
    4. Lisa Heinze, 2020. "Fashion with heart: Sustainable fashion entrepreneurs, emotional labour and implications for a sustainable fashion system," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1554-1563, November.
    5. Daniel Friedrich, 2021. "Benefits from sustainable development using bioplastics: A comparison between the food and fashion industries," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(5), pages 915-929, September.
    6. Kee Ok Kim & Hyesun Hwang, 2021. "Consumer acceptance of product–service systems as alternative satisfiers of consumer needs for sustainable development," Sustainable Development, John Wiley & Sons, Ltd., vol. 29(5), pages 847-859, September.
    7. Mark Anthony Camilleri, 2020. "European environment policy for the circular economy: Implications for business and industry stakeholders," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(6), pages 1804-1812, November.

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