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Public Perceptions of the Risks and Benefits of Technology

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  • Gerald T. Gardner
  • Leroy C. Gould

Abstract

This study attempted to verify and extend previous research on people's perceptions of the risks and benefits of technology and their judgments concerning the acceptability of technology safety regulations. The study addressed several limitations of prior work, in that: (1) it was the first “expressed‐preference” study to collect data from large, representative samples of Americans; (2) the research design made “person,” rather than “technology,” the unit of statistical analysis; and (3) the study employed an expanded set of independent variables, including three qualitative benefit characteristics. The results confirmed several major conclusions of prior expressed‐preference research, the most important being that members of the public tend to define “risks,”“benefits,” and “acceptability” in a complex, multidimensional manner; and that their definitions differ significantly from those used by professional risk‐managers and other technical experts in quantitative assessments of risk and acceptability. The results also indicated that people's stances toward technology regulation tend to cut across traditional sociodemographic lines.

Suggested Citation

  • Gerald T. Gardner & Leroy C. Gould, 1989. "Public Perceptions of the Risks and Benefits of Technology," Risk Analysis, John Wiley & Sons, vol. 9(2), pages 225-242, June.
  • Handle: RePEc:wly:riskan:v:9:y:1989:i:2:p:225-242
    DOI: 10.1111/j.1539-6924.1989.tb01243.x
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    References listed on IDEAS

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    1. Christina M. Harding & J. Richard Eiser, 1984. "Characterising the Perceived Risks and Benefits of Some Health Issues," Risk Analysis, John Wiley & Sons, vol. 4(2), pages 131-141, June.
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    Cited by:

    1. Nicolás C. Bronfman & Luis Abdón Cifuentes & Michael L. deKay & Henry H. Willis, 2007. "Accounting for Variation in the Explanatory Power of the Psychometric Paradigm: The Effects of Aggregation and Focus," Journal of Risk Research, Taylor & Francis Journals, vol. 10(4), pages 527-554, June.
    2. Susan G. Hadden, 1991. "Public Perception of Hazardous Waste," Risk Analysis, John Wiley & Sons, vol. 11(1), pages 47-57, March.
    3. Wouter Poortinga & Nick F. Pidgeon, 2006. "Exploring the Structure of Attitudes Toward Genetically Modified Food," Risk Analysis, John Wiley & Sons, vol. 26(6), pages 1707-1719, December.
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    5. Claire Marris & Ian H. Langford & Timothy O'Riordan, 1998. "A Quantitative Test of the Cultural Theory of Risk Perceptions: Comparison with the Psychometric Paradigm," Risk Analysis, John Wiley & Sons, vol. 18(5), pages 635-647, October.
    6. Mika Kivimäki & Raija Kalimo, 1993. "Risk Perception Among Nuclear Power Plant Personnel: A Survey," Risk Analysis, John Wiley & Sons, vol. 13(4), pages 421-424, August.
    7. David R. Holtgrave & Elke U. Weber, 1993. "Dimensions of Risk Perception for Financial and Health Risks," Risk Analysis, John Wiley & Sons, vol. 13(5), pages 553-558, October.
    8. Ian H. Langford & Claire Marris & Annë‐Lise McDonald & Harvey Goldstein & Jon Rasbash & Tim O'Riordan, 1999. "Simultaneous Analysis of Individual and Aggregate Responses in Psychometric Data Using Multilevel Modeling," Risk Analysis, John Wiley & Sons, vol. 19(4), pages 675-683, August.
    9. Seda Erdem & Dan Rigby, 2013. "Investigating Heterogeneity in the Characterization of Risks Using Best Worst Scaling," Risk Analysis, John Wiley & Sons, vol. 33(9), pages 1728-1748, September.
    10. Henry H. Willis & Michael L. DeKay & Baruch Fischhoff & M. Granger Morgan, 2005. "Aggregate, Disaggregate, and Hybrid Analyses of Ecological Risk Perceptions," Risk Analysis, John Wiley & Sons, vol. 25(2), pages 405-428, April.
    11. Nicolás C. Bronfman & Luis Abdón Cifuentes & Virna Vaneza Gutiérrez, 2008. "Participant-focused analysis: explanatory power of the classic psychometric paradigm in risk perception," Journal of Risk Research, Taylor & Francis Journals, vol. 11(6), pages 735-753, September.
    12. Claire Marris & Ian Langford & Thomas Saunderson & Timothy O'Riordan, 1997. "Exploring the “Psychometric Paradigm”: Comparisons Between Aggregate and Individual Analyses," Risk Analysis, John Wiley & Sons, vol. 17(3), pages 303-312, June.
    13. George Halkos & Argyro Zisiadou, 2020. "An Overview of the Technological Environmental Hazards over the Last Century," Economics of Disasters and Climate Change, Springer, vol. 4(2), pages 411-428, July.
    14. Henry H. Willis & Michael L. DeKay, 2007. "The Roles of Group Membership, Beliefs, and Norms in Ecological Risk Perception," Risk Analysis, John Wiley & Sons, vol. 27(5), pages 1365-1380, October.
    15. Michael Siegrist & Carmen Keller & Henk A. L. Kiers, 2005. "A New Look at the Psychometric Paradigm of Perception of Hazards," Risk Analysis, John Wiley & Sons, vol. 25(1), pages 211-222, February.
    16. Kathleen L. Purvis‐Roberts & Cynthia A. Werner & Irene Frank, 2007. "Perceived Risks from Radiation and Nuclear Testing Near Semipalatinsk, Kazakhstan: A Comparison Between Physicians, Scientists, and the Public," Risk Analysis, John Wiley & Sons, vol. 27(2), pages 291-302, April.
    17. Lennart Sjöberg & Britt‐Marie Drottz‐Sjöberg, 1991. "Knowledge and Risk Perception Among Nuclear Power Plant Employees," Risk Analysis, John Wiley & Sons, vol. 11(4), pages 607-618, December.
    18. David P. French & Emma L. Gayton & Jessica Burton & Margaret Thorogood & Theresa M. Marteau, 2002. "Measuring Perceptions of Synergistic Circulatory Disease Risk Due to Smoking and the Oral Contraceptive Pill," Risk Analysis, John Wiley & Sons, vol. 22(6), pages 1139-1151, December.
    19. Lennart Sjöberg, 2002. "Are Received Risk Perception Models Alive and Well?," Risk Analysis, John Wiley & Sons, vol. 22(4), pages 665-669, August.

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