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Social identity in trusting artificial intelligence agents: Evidence from lab and online experiments

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  • Yanqi Sun
  • Cheng Xu
  • Hao Xu

Abstract

This paper explores human trust in artificial intelligence (AI), focusing on the effects of social categorization (ingroup vs. outgroup) and AI human‐likeness through two pre‐registered studies involving 160 participants each. The first study, a lab experiment in China, and the second, an online experiment representative of the United States, both utilized a trust game to assess trust across four conditions: ingroup‐humanoid AI, ingroup‐non‐humanoid AI, outgroup‐humanoid AI, and outgroup‐non‐humanoid AI. Results indicated higher trust for ingroup and humanoid AIs, with statistical significance. Mixed‐design ANOVA was used to analyze the data, revealing significant main effects and interactions. The second study also identified an emotional connection as a mediator in trust, suggesting significant design implications for AI in trust‐critical sectors like healthcare and autonomous transportation.

Suggested Citation

  • Yanqi Sun & Cheng Xu & Hao Xu, 2024. "Social identity in trusting artificial intelligence agents: Evidence from lab and online experiments," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 45(8), pages 5899-5916, December.
    • Handle: RePEc:wly:mgtdec:v:45:y:2024:i:8:p:5899-5916
    DOI: 10.1002/mde.4361
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