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Decision support for firm performance by real options analytics

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  • Bernadette Power
  • Gavin C. Reid

Abstract

This paper develops a real options decision support tool for raising the performance of the firm. It shows how entrepreneurs can use our intuitive tool quickly to assess the nature and type of action required for improved performance. This exploits our estimated econometric relationship between precipitators of entrepreneurial opportunities, time until exercise, and firm performance. Our 3D chromaticity plots show how staging investments, investment time, and firm performance support entrepreneurial decisions to embed, or to expedite, investments. Speedy entrepreneurial action is securely supported with this tool, without expertise in econometric estimation or in formulae for real options valuation.

Suggested Citation

  • Bernadette Power & Gavin C. Reid, 2018. "Decision support for firm performance by real options analytics," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 39(1), pages 56-64, January.
  • Handle: RePEc:wly:mgtdec:v:39:y:2018:i:1:p:56-64
    DOI: 10.1002/mde.2867
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    Cited by:

    1. Yu‐Lin Hsu & Gavin C. Reid, 2021. "Two‐stage decision‐making within the firm: Analysis and case studies," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 42(6), pages 1355-1373, September.

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