Factors influencing the export potential of the british offshore supplies industry
After establishing exporting in its context as a strategic alternative in corporate planning, and explaining its apparent appropriateness given the anticipated decline in the domestic market and the supposed technological lead held by British offshore suppliers, a wide range of factors influencing the export potential of the industry are identified, emphasizing in particular that the United Kingdom's technological superiority (and its relevance with respect to exports) has in the past been exaggerated, while inept marketing continues to be a problem.
Volume (Year): 1 (1980)
Issue (Month): 2 (June)
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