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PROTOCOL: The Effects of Communication Strategies on Upcycled Food Acceptance: A Systematic Review and Meta‐Analysis

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  • Shuai Ma
  • Zhihong Xu
  • Peng Lu
  • Jean Parrella
  • Ashlynn Kogut

Abstract

This is the protocol for a Campbell systematic review. The objectives are as follows. Our review will exclusively emphasize quantitative evidence from experimental studies, identifying the important factors and providing comprehensive and in‐depth recommendations, with a primary focus on identifying the effective communication and marketing strategies that have been evaluated. The findings of the study focusing on consumers' acceptance will provide valuable insight for policymakers to combat the food waste issue. The research questions are as follows: RQ1: What are the key factors influencing consumer acceptance in experimental studies on upcycled foods? RQ2: What communication and marketing strategies have been used to increase consumer acceptance in experimental studies on upcycled foods?

Suggested Citation

  • Shuai Ma & Zhihong Xu & Peng Lu & Jean Parrella & Ashlynn Kogut, 2025. "PROTOCOL: The Effects of Communication Strategies on Upcycled Food Acceptance: A Systematic Review and Meta‐Analysis," Campbell Systematic Reviews, John Wiley & Sons, vol. 21(4), December.
    • Handle: RePEc:wly:camsys:v:21:y:2025:i:4:n:e70075
    DOI: 10.1002/cl2.70075
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