The Biodiversity Moonshot: A Spark for a Transformative Change or a New Business‐Case Facade?

Biodiversity has recently gained increased attention in sustainability management research. It sustains the ecosystems on which organizations depend, while simultaneously being threatened by organizational activities. By highlighting this dynamic of impact and dependence, the integration of biodiversity into management discourse offers an opportunity to foster a more holistic understanding of the business–nature relationship, grounded in a systems perspective. At the same time, however, there is a risk that biodiversity will be reduced to yet another environmental variable subsumed within the prevailing business‐case logic that views nature primarily as a source of economic value. This approach has proven inadequate to drive the transformative change needed to address the environmental crisis. Drawing on a discussion among scholars, this essay outlines six critical challenges—measurement, strategic decision making, innovation, public policy, interdisciplinary approaches, and dominant ontologies—which, depending on how they are addressed, may either catalyze a rethinking of the business–nature relationship or merely perpetuate existing paradigms.