IDEAS home Printed from https://ideas.repec.org/a/wly/apsmda/v3y1987i2p93-109.html
   My bibliography  Save this article

A theoretical model of interpurchase times

Author

Listed:
  • Barbara E. Kahn

Abstract

A theoretical model of interpurchase times at the individual level is developed. This model provides a bench‐mark for the expected regularity of a product's purchase cycle in the absence of any confounding external marketing activity. Products which empirically deviate from the theoretical expectations can then be further studied to determine the causes of the deviations. The theoretical model also tests the robustness of the assumption of a gamma distribution at the individual level, an assumption which is frequently made in the marketing literature.

Suggested Citation

  • Barbara E. Kahn, 1987. "A theoretical model of interpurchase times," Applied Stochastic Models and Data Analysis, John Wiley & Sons, vol. 3(2), pages 93-109.
    • Handle: RePEc:wly:apsmda:v:3:y:1987:i:2:p:93-109
    DOI: 10.1002/asm.3150030205
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/asm.3150030205
    Download Restriction: no
    File URL: https://libkey.io/10.1002/asm.3150030205?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Reutterer, Thomas & Platzer, Michael & Schröder, Nadine, 2021. "Leveraging purchase regularity for predicting customer behavior the easy way," International Journal of Research in Marketing, Elsevier, vol. 38(1), pages 194-215.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:apsmda:v:3:y:1987:i:2:p:93-109. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1099-0747 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.