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Dollars on the Sidewalk: Should U.S. Presidential Candidates Advertise in Uncontested States?

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  • Carly Urban
  • Sarah Niebler

Abstract

Presidential candidates in the United States do not intentionally advertise in states without rigorous competition for electoral votes. However, in some areas of noncompetitive states, media markets overlap with battleground states, exposing these regions to political ads. These spillover advertisements allow us to examine the relationship between advertisements and individual campaign contributions, with data from the Wisconsin Advertising Project and the Federal Elections Commission. Using propensity‐score matching within uncontested states, we find that 2008 aggregate giving in zip codes exposed to political ads was approximately $6,100 (28.1% of mean contributions) more than in similar zip codes without advertisements.

Suggested Citation

  • Carly Urban & Sarah Niebler, 2014. "Dollars on the Sidewalk: Should U.S. Presidential Candidates Advertise in Uncontested States?," American Journal of Political Science, John Wiley & Sons, vol. 58(2), pages 322-336, April.
    • Handle: RePEc:wly:amposc:v:58:y:2014:i:2:p:322-336
    DOI: 10.1111/ajps.12073
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    Cited by:

    1. Chunrong Ai & Oliver Linton & Kaiji Motegi & Zheng Zhang, 2021. "A unified framework for efficient estimation of general treatment models," Quantitative Economics, Econometric Society, vol. 12(3), pages 779-816, July.
    2. Pinar Yildirim & Andrei Simonov & Maria Petrova & Ricardo Perez-Truglia, 2020. "Are Political and Charitable Giving Substitutes? Evidence from the United States," NBER Working Papers 26616, National Bureau of Economic Research, Inc.
    3. Larcinese, Valentino & Parmigiani, Alberto, 2023. "Income inequality and campaign contributions: evidence from the Reagan tax cut," LSE Research Online Documents on Economics 118456, London School of Economics and Political Science, LSE Library.
    4. Wilson Law, 2021. "Decomposing political advertising effects on vote choices," Public Choice, Springer, vol. 188(3), pages 525-547, September.
    5. Christian Cox, 2020. "Campaign Contributions by Non‐profit Executives and Government Grants," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 82(4), pages 916-933, August.
    6. Maria Petrova & Ananya Sen & Pinar Yildirim, 2021. "Social Media and Political Contributions: The Impact of New Technology on Political Competition," Management Science, INFORMS, vol. 67(5), pages 2997-3021, May.
    7. Rebecca Lessem & Sarah Niebler & Carly Urban, 2023. "Do house prices affect campaign contributions?," Economics and Politics, Wiley Blackwell, vol. 35(2), pages 629-660, July.
    8. Maria Petrova & Ananya Sen & Pinar Yildirim, 2020. "Social Media and Political Contributions: The Impact of New Technology on Political Competition," Papers 2011.02924, arXiv.org.

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