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Economic Performance and the Crisis: Strategies Adopted by the Wineries of Castilla‐La Mancha (Spain)

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  • K. Simon‐Elorz
  • J.S. Castillo‐Valero
  • M.C. Garcia‐Cortijo

Abstract

ABSTRACT This article aims to study the strategies and the possibilities for competition of Castilla‐La‐Mancha wineries during the period 2004–2010. Therefore a model was defined which analyzes the impact that environmental variables such as age and size have had on economic performance, compared to marketing and management strategies adopted by the wineries. Finally, the impact is analyzed that successive reforms of the wine CMO and the economic crisis have had on the results in Castilla‐La Mancha (CLM, Spain) wineries. [EconLit citations: L25; L66; Q13].

Suggested Citation

  • K. Simon‐Elorz & J.S. Castillo‐Valero & M.C. Garcia‐Cortijo, 2015. "Economic Performance and the Crisis: Strategies Adopted by the Wineries of Castilla‐La Mancha (Spain)," Agribusiness, John Wiley & Sons, Ltd., vol. 31(1), pages 107-131, January.
    • Handle: RePEc:wly:agribz:v:31:y:2015:i:1:p:107-131
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    File URL: http://hdl.handle.net/10.1002/agr.21392
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    Cited by:

    1. Ruiz Fuensanta, María Jesús & Hernández Sancho, Francesc & Soler i Marco, Vicent, 2015. "In vino veritas: competitive factors in wine-producing industrial districts," INVESTIGACIONES REGIONALES - Journal of REGIONAL RESEARCH, Asociación Española de Ciencia Regional, issue 32, pages 149-164.

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