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Herausforderungen und Determinanten der Wettbewerbsfähigkeit in Zeiten globaler Unsicherheit. Ergebnisse der WIFO-Industriebefragung 2025

Author

Listed:
  • Werner Hölzl
  • Klaus Friesenbichler
  • Agnes Kügler
  • Birgit Meyer

    (WIFO)

Abstract

Das WIFO befragte im Frühjahr 2025 zum vierten Mal die größten österreichischen Industrieunternehmen zu Wettbewerbsstrategien, Wertschöpfungsketten, Kompetenzaufbau und Standortpolitik. Die Wettbewerbsfähigkeit der österreichischen Unternehmen fußt neben ihrer Fähigkeit, Produkte an Kundenwünsche anzupassen, auf dem Kundenvertrauen und der Produktqualität. Wettbewerbsnachteile werden mit Blick auf die Digitalisierung, die Effizienz der Produktionsmethoden und die preisliche Wettbewerbsfähigkeit verortet. Die Bereitschaft der befragten Unternehmen, zumindest Teile ihrer Produktion ins Ausland zu verlagern, hat zugenommen. Die derzeit von globalen Risikofaktoren bestimmte wirtschaftspolitische Unsicherheit hemmt Investitionen und begünstigt Produktionsverlagerungen. Infolge der schwachen Industriekonjunktur dürften die Unternehmen ihren technologischen Kompetenzaufbau an das veränderte Umfeld angepasst haben.

Suggested Citation

  • Werner Hölzl & Klaus Friesenbichler & Agnes Kügler & Birgit Meyer, 2025. "Herausforderungen und Determinanten der Wettbewerbsfähigkeit in Zeiten globaler Unsicherheit. Ergebnisse der WIFO-Industriebefragung 2025," WIFO Monatsberichte (monthly reports), WIFO, vol. 98(7), pages 373-382, July.
    • Handle: RePEc:wfo:monber:y:2025:i:7:p:373-382
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    References listed on IDEAS

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    1. Klaus Friesenbichler & Jürgen Janger & Agnes Kügler & Andreas Reinstaller, 2020. "Auswirkungen der COVID-19-Pandemie auf die Forschungs- und Innovationsaktivität," WIFO Studies, WIFO, number 66049.
    2. Agnes Kügler & Klaus Friesenbichler & Jürgen Janger, 2023. "Innovationen und Investitionen österreichischer Unternehmen in der Krise," WIFO Studies, WIFO, number 70681.
    3. Daniel Garcia‐Macia & Chang‐Tai Hsieh & Peter J. Klenow, 2019. "How Destructive Is Innovation?," Econometrica, Econometric Society, vol. 87(5), pages 1507-1541, September.
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    1. Klaus S. Friesenbichler & Agnes Kügler, 2026. "Short and medium-term effects of intangible capital on firm growth: firm-level evidence from austrian microdata," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 53(1), pages 113-148, February.

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