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The Impact of Reputation on Market Value

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  • Simon Cole

Abstract

Corporate reputations are one of the best known but least understood company assets. Few investment analysts would argue that they have no value but at the same time would struggle to put figures on how much. This paper dispels the myth that intangible means immeasurable. It provides an objective analysis of the scale of the shareholder value tied up in the reputations of many of the largest US and UK public companies. Moreover, it argues that critical understanding of the sources and drivers of reputation value can help corporate leaders to better manage their assets and investors to make more informed decisions.

Suggested Citation

  • Simon Cole, 2012. "The Impact of Reputation on Market Value," World Economics, World Economics, 1 Ivory Square, Plantation Wharf, London, United Kingdom, SW11 3UE, vol. 13(3), pages 47-68, July.
  • Handle: RePEc:wej:wldecn:526
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    File URL: http://www.world-economics-journal.com/Contents/ArticleOverview.aspx?ID=526
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    Cited by:

    1. Danielle Claire Sanderson, 2015. "Determinants of satisfaction amongst occupiers of commercial property," ERES eres2015_86, European Real Estate Society (ERES).
    2. repec:exl:2manag:v:17:y:2016:i:2:p:179-201 is not listed on IDEAS

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