IDEAS home Printed from
   My bibliography  Save this article

The Impact of Reputation on Market Value


  • Simon Cole


Corporate reputations are one of the best known but least understood company assets. Few investment analysts would argue that they have no value but at the same time would struggle to put figures on how much. This paper dispels the myth that intangible means immeasurable. It provides an objective analysis of the scale of the shareholder value tied up in the reputations of many of the largest US and UK public companies. Moreover, it argues that critical understanding of the sources and drivers of reputation value can help corporate leaders to better manage their assets and investors to make more informed decisions.

Suggested Citation

  • Simon Cole, 2012. "The Impact of Reputation on Market Value," World Economics, World Economics, 1 Ivory Square, Plantation Wharf, London, United Kingdom, SW11 3UE, vol. 13(3), pages 47-68, July.
  • Handle: RePEc:wej:wldecn:526

    Download full text from publisher

    File URL:
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Danielle Claire Sanderson, 2015. "Determinants of satisfaction amongst occupiers of commercial property," ERES eres2015_86, European Real Estate Society (ERES).
    2. repec:exl:2manag:v:17:y:2016:i:2:p:179-201 is not listed on IDEAS

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wej:wldecn:526. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ed Jones). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.