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Scanning the Future of Rural Tourism Development: Advantages and Limits for Sustainable Indicators Approach

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  • CVIJANOVIĆ DRAGO

    (PhD, ProfTit, University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja; Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia)

  • VUJKO ALEKSANDRA

    (PhD, Singidunum University, Faculty of Tourism and Hospitality Management; Danijelova 32, 11010 Belgrad, Serbia)

  • CVIJANOVIĆ DUŠICA

    (PhD, University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja; Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia)

Abstract

Aim The future of tourism will depend on many highly variable influences and factors gathered around one very important epithet, which is sustainability. Sustainable tourism represents responsible tourism, which takes place in accordance with the environment and nature. If something is developed in a way that contributes to people, and at the same time is responsible for the environment and nature, tends to be of high quality and last. This means that the indicators of that development are positive. Material and Methods The initial research hypothesis was the assumption that the development of tourism has positive effects on the development of rural destinations. The hypothesis was verified using the opinions of 303 local residents of 17 Fruška Gora Mountain villages (Vojvodina, Serbia), who were asked to answer certain questions using a modified tourism impact attitude scale (TIAS), assuming that the answers will show an extremely positive attitude towards the development of tourism in those villages. Results The results showed that the local population considers tourism as a desirable activity that directly affects a better standard and quality of life of the local population. Conclusions Giving positive answers to various statements regarding economic, sociological, and ecological indicators of sustainability implies that tourism for rural destinations represents a sustainable form.

Suggested Citation

  • Cvijanović Drago & Vujko Aleksandra & Cvijanović Dušica, 2025. "Scanning the Future of Rural Tourism Development: Advantages and Limits for Sustainable Indicators Approach," Zagadnienia Ekonomiki Rolnej / Problems of Agricultural Economics, Sciendo, vol. 383(2), pages 1-23.
  • Handle: RePEc:vrs:zerpae:v:383:y:2025:i:2:p:1-23:n:1001
    DOI: 10.30858/zer/199950
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    Keywords

    rural tourism; rural destinations; sustainability indicators; positive impacts; sustainable tourism; turystyka wiejska; destynacje wiejskie; wskaźniki zrównoważonego rozwoju; pozytywny wpływ; zrównoważona turystyka;
    All these keywords.

    JEL classification:

    • Q15 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Land Ownership and Tenure; Land Reform; Land Use; Irrigation; Agriculture and Environment
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices

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