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Increasing Awareness about Contagious Diseases through Information Campaigns in Romania


  • Marcu Laura

    () (Valahia University of Targoviste, Romania)


The article presents an analysis of the awareness of the population about the kinds of contagious diseases to which it is exposed, as well as ways to prevent known and applied in everyday life. Presentation exposes results of a survey in the Dambovita county of Romania and tries to explain it by reference to information campaigns on contagious diseases. The empirical study reveals the main contagious diseases known and those less known by people, the favourite sources of information, the main measures of prevention known and applied by individuals. Finally some considerations are made regarding the future organization of information campaigns in this area.

Suggested Citation

  • Marcu Laura, 2018. "Increasing Awareness about Contagious Diseases through Information Campaigns in Romania," Valahian Journal of Economic Studies, Sciendo, vol. 9(1), pages 77-86, April.
  • Handle: RePEc:vrs:vaecst:v:9:y:2018:i:1:p:77-86:n:8

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    More about this item


    communication strategy; information campaign; contagious diseases; prevention actions; Romania;

    JEL classification:

    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation


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