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Vertical Integration Strategies and the Performance of Poultry Firms in Ghana

Author

Listed:
  • Oppong Abena Konadu

    (Kwame Nkrumah University of Science and Technology, Ghana)

  • Donkor Ebenezer

    (Kwame Nkrumah University of Science and Technology, Ghana)

  • Asare Jeremiah

    (Kwame Nkrumah University of Science and Technology, Ghana)

  • Nimoh Fred

    (Kwame Nkrumah University of Science and Technology, Ghana)

Abstract

The poultry sector serves as a major source of income for many people around the world. Its performance can be improved and its relatively high cost of production reduced through effective vertical integration strategies. In spite of the potential gains of vertical integration, Ghanaian poultry firms continue to operate with high transaction costs. This study aimed to examine the effects of vertical integration on the performance of layer (egg production) poultry firms in the Ashanti region of Ghana. Primary data on the degree of vertical integration of sixty large-scale poultry firms, measured as balanced or partial, was used to assess their performance, which was measured using profit margin and value added to sales. Simple linear regression, which was used to test the relationship between vertical integration and performance (profit margin), indicated that balanced vertical integration has a positive and significant relationship with profit margin. The propensity score matching result showed that poultry firms that have adopted balanced vertical integration have a higher average value in profit margin and value added to sales ratio than partially integrated poultry firms. Therefore, poultry farmers and potential investors are encouraged to pursue more integration initiatives to gain control over transaction costs, ensure timely delivery, and achieve higher profits.

Suggested Citation

  • Oppong Abena Konadu & Donkor Ebenezer & Asare Jeremiah & Nimoh Fred, 2024. "Vertical Integration Strategies and the Performance of Poultry Firms in Ghana," Journal of Agribusiness and Rural Development, Sciendo, vol. 73(3), pages 294-301.
  • Handle: RePEc:vrs:pojard:v:73:y:2024:i:3:p:294-301:n:1007
    DOI: 10.17306/j.jard.2024.01829
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