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Analysing the Determinants of Fresh Beef Consumption and its Marketing Efficiency in Nigeria: A Rural Perspective

Author

Listed:
  • Abubakar Aliyu

    (Adamawa State University, Mubi, Nigeria)

  • Ja’afar-Furo Muhammad R.

    (Adamawa State University, Mubi, Nigeria)

  • Abdullahi A’ishatu

    (Adamawa State University, Mubi, Nigeria)

Abstract

This survey determined the factors influencing fresh beef consumption and its marketing efficiency among consumers and sellers, respectively, in rural communities of Maiha Local Government Area (LGA), Adamawa State, Nigeria. Combined purposive and random sampling methods were employed in the selection of respondents for the study. A structured questionnaire, group discussion and an interview schedule were used to source the data. Descriptive statistics, multiple regression analysis and marketing efficiency were the measures adopted in analysing the data. The findings show that males (69.96%), who were mostly married and educated, were the major consumers of beef in rural areas. A large proportion were farmers with a monthly income between ₦20,000 and ₦50,000, and the majority were middle-aged persons with a household size of 1–5 individuals. Major significant (p

Suggested Citation

Handle: RePEc:vrs:pojard:v:73:y:2024:i:3:p:282-293:n:1005
DOI: 10.17306/j.jard.2024.01803
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