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Digital transformation trends reshaping companies

Author

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  • Pînzaru Florina

    (Faculty of Management, National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania)

  • Zbuchea Alexandra

    (Faculty of Management, National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania)

  • Viţelar Alexandra

    (Faculty of Management, National University of Political Studies and Public Administration (SNSPA), Bucharest, Romania)

Abstract

Nowadays, the ubiquity of the digital technology and the transformation it brings both within the societies and economies around the globe has become a well-accepted fact. For business is no longer a matter of whether or not to incorporate technology in their daily activity, but a matter how to change their way of approaching, and doing when adapting to digital. The digital transformation has enabled the emergence of new business models, as well as many other changes when it comes to satisfying the customer’s needs and expectations, by creating opportunities for value and sustainability. The present paper highlights all these aspects, emphasizing on how businesses can think about the digital transformation to achieve the highest benefits and create competitive advantage.

Suggested Citation

  • Pînzaru Florina & Zbuchea Alexandra & Viţelar Alexandra, 2019. "Digital transformation trends reshaping companies," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 13(1), pages 635-646, May.
    • Handle: RePEc:vrs:poicbe:v:13:y:2019:i:1:p:635-646:n:56
    DOI: 10.2478/picbe-2019-0056
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    References listed on IDEAS

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    1. Alina Mihaela Dima & Simona Vasilache, 2016. "Credit Risk modeling for Companies Default Prediction using Neural Networks," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(3), pages 127-143, September.
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